Jenkins - Convergence

i've began following Jenkins' blog that is somewhat of a continuation of his book. many of his points are elaborated and reordered with new insight. one particular quote stood out to me was Jenkins stated "in order to become spreadable, the content has to be able to create worth." for us as teachers, i definitely think this applies more than even. one media might be novelty and another might be historical, but it is the duty of the educator to establish worth in that particular media. this video is completely random with the gorilla, but somehow strikes a note in the advertising world because of its appeal to grab attention. for educators, presentation of media is equally as important to the establishment of worth in the chosen media. why are my kids making powerpoints right now about specific european countries? they are refining a new technology skill, filtering their own media (mostly pictures), and showing others what is important about the region.